How Much Mail Should Be Sent?
The rapid integration of the internet into both personal and commercial life has given rise to new sectors. Jobs like SEO manager, Web Design agency, and content writing, which we can say are from the recent past, did not exist in our lives. Along with many business lines, concepts, techniques, technologies, etc., the internet has also introduced the concept of e-mail marketing into our lives. E-mail marketing involves marketing activities carried out via electronic mail. It falls under the scope of bulk mailing services. Promotional and advertising efforts made through this channel are reported by many firms to yield much faster returns. Therefore, e-mail marketing, despite being a new sector, has made significant progress as a frequently preferred, applied, and resorted-to method. A company that opts for the e-mail marketing method, after stages such as content creation and selecting the firm that will send the e-mails, decides how many, what quantity, and to how many different addresses e-mails will be sent. Primarily, the more people your e-mail reaches, the more benefits it will bring to your company. However, it should not be overlooked that companies providing bulk mailing services charge per e-mail sent.
Should It Be Sent on the Same Day?
In their planning for sending prepared content as e-mails, companies must also answer the question of when these mails will be sent. Should the prepared content be delivered to the agreed-upon number of e-mails on the same day by the company, or should the delivery process be spread over days? Some companies want their letters to reach all addresses on the same day. This is directly related to the content of the promotion or advertisement. For a discount to be offered on Friday, it is certainly more logical to send all e-mails from Thursday. Leaving some of the e-mails for Friday should not be preferred much. However, a store offering a very special discount might prefer to spread its e-mails over days, considering its physical conditions and to minimize the possibility of congestion. Many companies, even if they don't calculate per piece, charge based on categories of e-mail quantities such as 100-1000, 1001-10000, 10001-100000. Therefore, considering the budget allocated by the company for e-mail marketing, striving to reach the maximum possible number of e-mail addresses is the most logical approach. In other words, the number of mails you will send is entirely related to your budget. Some companies even offer the service of sending e-mails to an entire country, and the cost for this is higher.
